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University of Wollongong (UOW)

  • 44% international / 56% domestic

Bachelor of Business (Public Relations)

  • Bachelor

Public Relations (PR) is about managing information between organisations and stakeholders, individuals and the public, or a combination of these. The key is effective communication and the strategic way this information is planned and executed.

Key details

Degree Type
Bachelor
Duration
3 years full-time
Course Code
3090, 102881B
Study Mode
In person
Intake Months
Feb, Jul
ATAR
75

About this course

Public Relations (PR) is about managing information between organisations and stakeholders, individuals and the public, or a combination of these. The key is effective communication and the strategic way this information is planned and executed. Public Relations can create goodwill and a favourable public image that helps shape and maintain the reputation of an organisation, event or person.

Study locations

Wollongong

Career pathways

  • Auditor
  • Banker
  • Analyst
  • Financial controller
  • Financial planner
  • Paraplanner
  • Accountant
  • Policy advisor
  • Business adviser
  • OHS officer
  • HR manager consultant
  • Stock broker
  • Insurance broker
  • Fund manager
  • Exporter/importer
  • Public relations coordinator
  • Market researcher
  • Advertising executive
  • Brand/product manager
  • Event manager

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at University of Wollongong (UOW).
82.8%
Overall satisfaction
82.5%
Skill scale
62.2%
Teaching scale
81.1%
Employed full-time
$56k
Average salary