Graduate Certificate
For entry into the Graduate Certificate in Behavioural Insights, students must meet the following criteria:
Completion of an AQF level 7 Bachelor degree (or higher) or the equivalent overseas qualification. The qualification may be from any discipline.
In addition to the requirements for Domestic applicants, International applicants must provide one of the following:
These tests must not be more than 24 months old.
UTAS also accepts approved Prior Studies in English (https://www.utas.edu.au/international/applying/entry-requirements/english-language-requirements)
Acquiring behavioural insights knowledge and skills opens the path to both private and public employment. With growing numbers of respected companies and departments seeking out professionals equipped to refine business strategy and public policy. Upon graduation, you will be prepared to adapt and meet challenges in your chosen workplace or sector, with understanding of discipline-specific concepts, research strategies and communication methods to tackle challenges head on. Potential career paths for graduates include consultants, policy advisors and behavioural finance specialists.
Private, public and community sectors are increasingly focusing on understanding the behavioural patterns of individuals. This enables them to develop policies and strategies which can result in better outcomes for all. As such, businesses and governmental agencies are increasingly setting up behavioural insights teams and are looking for employees with such skills and knowledge. McKinsey Quarterly recently reported that companies using behavioural insights experienced a 14% increase in consumer retention and a 33% increase in employee loyalty, so the private sector is keen as well.
Swee-Hoon Chuah
Professor of Behavioural Economics and Director of the Tasmanian Behavioural Lab.
For this Graduate Certificate in Behavioural Insights, students will complete 50 credit points - x4 12.5 credit point units from the schedule below.
Note: If a student enters the course with a background in economics, then they will be given the option to replace BEA683 Economics for Managers with an additional marketing unit (either BMA610 Digital and Social Media Marketing or BMA708 Marketing Insights into Big Data).
Please note that the units in this course included timetabled classes and that both on campus and online students are expected to attend classes at the scheduled times. For students studying online outside of Australia this may include classes outside of normal work and study hours due to differences in timezones.