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University of Canberra

  • 20% international / 80% domestic

Bachelor of Communication and Media (Marketing Communication)

  • Bachelor

Develop campaigns with creative cut-through Are you looking for a springboard to work in the rapidly evolving and multifaceted marketing communications industry?

Key details

Degree Type
Bachelor
Course Code
ARB103.1, 60

About this course

Develop campaigns with creative cut-through

Are you looking for a springboard to work in the rapidly evolving and multifaceted marketing communications industry? With this degree from UC, you'll develop skills and knowledge in strategic and brand development, media engagement, advertising and cross-platform digital communication. You'll refine your analytical and problem-solving skills, as well as your understanding of professionalism and social responsibility.

So that you can hit the ground running, you'll have ongoing exposure to the industry, as well as access to professional internships and training across multi-disciplinary platforms. You'll graduate with a solid understanding of the consumer and the strategic and creative principles involved in professional marketing communications practice, as well as the skills needed to meet industry demands.

What you will learn

  • align the production of professional marketing communication with industry requirements, standards and global best practice
  • apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts.

Career pathways

  • Advertising account executive
  • Advertising campaign manager
  • Advertising traffic manager
  • Account coordinator
  • Account planner
  • Brand manager
  • Digital advertising sales manager
  • Digital advertising specialist
  • Events manager
  • Marketing manager
  • Marketing consultant
  • Marketing analyst
  • Product manager
  • Media coordinator
  • Media planner/buyer
  • Art director
  • Illustrator
  • Copywriter
  • Sales agent
  • Social media coordinator
  • Direct marketing coordinator
  • Media analyst
  • Promotions manager
  • Sponsorship coordinator
  • Web analytics consultant
  • Website designer

Credit for prior study or work

A credit transfer arrangement is available for this course for the following institutions:

Bangkok University

Bachelor of Arts in Communication Arts (27674)

Beijing Institute Of Graphic Communication

Bachelor of Marketing - Semester 2 Commencement (22650)

Binus International

Bachelor of Marketing Communications (27793)
Bachelor of Marketing Communications - Corporate Communication & Brand Communication Stream (29920)
Bachelor of Mass Communications (27813)
Bachelor of Mass Communications-Strategic Digital Production & Creative Digital Broadcasting Stream (29963)

Iact Malaysia

Diploma in Marketing and Advertising - Semester 1 Commencing (30821)
Diploma in Marketing and Advertising - Semester 2 Commencing (30801)
Mass Communication - UKTP (30799)

Other Australian Tafe

Any Australian Diploma (AQF5) (22456)
Certificate IV (Any Completed NRTO Cert IV ) (22451)

Rangsit University

Bachelor of Communication Arts (Advertising) (27894)

University Of Canberra College

Diploma of Communication (29659)

University Of Mumbai Affiliated Institutions

Bachelor of Mass Media (Specialising in Advertising) (27913)

Zhixing College, Hubei University

Diploma of Advertising Design and Production (23950)

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Graduate outcomes

Graduate satisfaction and employment outcomes for Communications courses at University of Canberra.
84.9%
Overall satisfaction
85.8%
Skill scale
73.3%
Teaching scale
54.8%
Employed full-time
$60k
Average salary