Bachelor of Communication and Media (Corporate and Public Communication)

Bachelor

Make a creative difference in the nation's capital This course aims to produce critically aware, ethically responsible and multi-skilled professionals who will thrive in the interlinked industries of public relations, public affairs and corporate communications.

Key details

Degree Type

Bachelor

Course Code

ARB101.1, 60

About this course

Make a creative difference in the nation's capital

This course aims to produce critically aware, ethically responsible and multi-skilled professionals who will thrive in the interlinked industries of public relations, public affairs and corporate communications.

In this unique national capital setting, you'll explore how historical and current social, political and economic processes influence, and are influenced by, communication.

What you will learn

learn strategy and campaign development; social and digital analytics; the basics of graphic design and visual language; multi-media production and stakeholder management
evaluate the cultural, historical and theoretical models of corporate and public communication in the context of professional practice
create professional communication and media outputs which support, promote or critique a range of domestic and global programs or issues
develop critical reflection and creative problem-solving skills
learn to apply your professional judgement responsibly and ethically.

Career pathways

Public relations executive
Publicist
Freelance public relations consultant
Public affairs manager
Corporate communications manager
Community relations officer
Media manager
Communication strategist
Media adviser
Marketing manager
Social media/online community manager
Communication officer or manager
Fundraising/sponsorship manager

Credit for prior study or work

A credit transfer arrangement is available for this course for the following institutions:

Bangkok University

Bachelor of Arts in Communication Arts (27573)

Iact Malaysia

Diploma of Mass Communication (30798)

Mass Communication - UKTP (30924)

Other Australian Tafe

Any Australian Diploma (AQF5) (22470)

Certificate IV (Any Completed NRTO Cert IV ) (22430)

Rangsit University

Bachelor of Communication Arts (Public Relations) (27673)

University Of Canberra College

Diploma of Communication (29739)

Graduate outcomes

Graduate satisfaction and employment outcomes for Communications courses at University of Canberra.

84.9%

Overall satisfaction

85.8%

Skill scale

73.3%

Teaching scale

54.8%

Employed full-time

$60k

Average salary

Data source