Bachelor of Business (Marketing)

Bachelor

100% online or in person study Study when, where and how you like, as this degree can be studied in person or 100% online.

Key details

Degree Type

Bachelor

Course Code

MGB106.1, 60

About this course

100% online or in person study

Study when, where and how you like, as this degree can be studied in person or 100% online. You can meet your classmates, connect with our expert academics, access support services and enjoy UC's future-focused learning material from anywhere in the world with an internet connection or in person at our Bruce campus in Canberra. Graduate with the skills, knowledge and connections to confidently pursue your career path of choice. For more information, submit an enquiry today.

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What you will learn

integrate theory and practice in marketing and articulate the impacts of recent developments within the field
critically evaluate a range of core business skills to find solutions to future work challenges in legal, economic and global business environments
analyse and apply a range of contemporary approaches to business innovation and organisational change
develop experience of professional management in work and organisations, demonstrating creativity and initiative in new situations
apply a range of ethical, socially responsible and sustainable solutions in a changing business environment
reflect upon levels of personal autonomy and accountability associated with the decision-making process
locate and evaluate a range of research frameworks and skills within the field of marketing.

Career pathways

Marketing manager
Advertising account manager
Brand manager
Social media manager
Events manager
Marketing consultant
Marketing analyst
Media analyst
Promotions manager
Sponsorship manager
Web analytics consultant
Retail manager
Sales manager

Credit for prior study or work

A credit transfer arrangement is available for this course for the following institutions:

Canberra Institute Of Technology

Diploma of Government (PSP50122) (30499)

Diploma of Project Management (28498)

Chandigarh University

Bachelor of Business Administration (24213)

Hunan University

Study in Business & Economic Management Program (31424)

Study of Accounting Program (20579)

Melbourne College Of Advanced Studies

Bachelor Qualifying Program (BQP) - Fast Track Program (25859)

Bachelor of Qualifying Program - Completion of General Program (25914)

Namseoul University

Study in the Business Administration Program (20716)

Study in the Global Distribution & Marketing or International Trade Programs (20634)

Nims College

Bachelor of Business Studies (24955)

Other Australian Tafe

Any Australian Diploma (AQF5) (25574)

Overseas Institution

Any Overseas Qualification equivalent to AQF5 (25615)

Pannasastra University Of Cambodia

Bachelor of Arts (Faculty of Business and Economics Majors) (21372)

Psb Academy

Diploma in Business Administration (Marketing Management) - 2017 Version (23310)

Diploma in Business Administration - 2017 Version (23332)

Qingdao University Of Science & Technology

Undergraduate Business Administration Course (23076)

Undergraduate Marketing Course (23070)

University Of Canberra College

Diploma of Business (30282)

Diploma of Business (Extended) (24854)

Xiamen University Of Technology

Study in Business English Course (20750)

Study in Financial Management Course (20753)

Xiangtan University

Undergraduate - Electronic Commerce Program (25495)

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at University of Canberra.

83.9%

Overall satisfaction

82%

Skill scale

65.2%

Teaching scale

82%

Employed full-time

$62k

Average salary

Data source