Bachelor
Create commercial content with clout as a graduate of our Bachelor of Media and Communication with a Major in Advertising.
As one of the very few universities to offer an online advertising degree, Swinburne gives you the opportunity to learn from industry leaders. You will understand how to design, create and deliver content and campaigns with impact and gain the practical skills you need to excel in a range of roles in the dynamic and ever-changing advertising industry.
This qualification has a special focus on digital advertising and will equip you with the tools to excel in digital and traditional copywriting; online advertising trends; planning online and traditional campaigns, and communication strategy.
Our graduates are ready to work in a diverse range of settings, including agencies, large corporate organisations, small businesses, not-for-profit and government departments.
Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees) or equivalent. Additional performance criteria and prerequisite requirements may also apply.
Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit of up to 16 units.
Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.
Read our Applying and Enrolling FAQs.
The University may determine selection criteria and restrictions in respect of courses to apply in addition to these entry requirements.
Apply appropriate communication and persuasion theories to advertising copywriting.
Campaign planningUnderstand advanced advertising practice, applied to the development and implementation of advertising campaigns.
Client and agency managementDevelop a high level of proficiency in professional oral and written communication skills in order to manage clients and agency projects.
Professional communicationDevelop your interpersonal skills to establish and manage both inter and intra agency relationships, and also relationships with clients.
MultimediaFundamentals of media studies, with a focus on texts, contexts, and the history of media and media studies.
Global mediaGain an understanding of how globalisation has impacted on the media industries.
Plan, organise, direct and control advertising, public relations, sales and marketing activities within an organisation.
Advertising CoordinatorPlan and implement strategic advertising for all types of advertising channels.
Advertising CreativeCreate visual communication for use in advertisements on digital devices and traditional media.
Commercial ProducerDevelop television commercials and viral videos on behalf on a diverse range of clients.
Communications ConsultantBecome the internal and external voice for a brand.