Bachelor of Business With a Major in Marketing

Are you ready to join the digital revolution? Study a Bachelor of Business with a Major in Marketing

Build brands and tell stories. Create memorable relationships with your customers. Keep up with rapidly changing technologies. The Marketing major will give you highly sought-after skills to jet set your marketing career.

Taught by experienced marketing professionals, this course will inspire you to keep up with constantly innovating marketing practices. Undertake meaningful assessments preparing you for the workforce, such as developing strategies for live clients, use cutting-edge tools such as Google Analytics to interpret data, create inspiring social media strategies and even develop a marketing plan for your own unique concept. You'll learn to find your voice and discover how marketing can influence the sustainability of our planet.

The Marketing major is your connection to industry, with the opportunity to hear from guest speakers with extensive and impactful experience in the business world. Past speakers from organisations such as Richmond Football Club and The Cheesecake Shop boosting students' professionalism and work readiness.

With a keen understanding of core business skills, you'll work with our industry partners and graduate ready to make your own mark on the dynamic world of marketing.

You'll be at the core of planning, managing and implementing marketing campaigns designed to support business growth. Coordinate key stakeholders, and optimise campaigns for the highest return on investment.

Plan and execute digital marketing campaigns designed to target smartphone and computer users. You'll apply digital marketing principles to measure your campaign success and implement a schedule for digital content.

Create exciting social media plans for individuals and organisations. You'll come up with fresh content, and work with influencers, agencies, product managers and business owners.

Become an expert in consumer behaviour and market trends. You'll use this specialist knowledge to help guide advertising campaigns and ensure they reach their target market.

Every day is different in this role; assist in coordinating marketing budgets, online and offline marketing campaigns and provide insights to guide future business goals.

Be the face of the company as a key contact point to important clients. You'll manage their goals and expectations, creating valuable and lasting relationships.

Shape the face of your business or organisation. You'll curate the public perception of your brand, ensuring that it is always fresh and up-to-date with market trends.

Your role is all about the future - new customers, new markets, new products and new processes. You'll plan and strategise development, helping your company to reach their business goals.