Bachelor of Marketing, Advertising and Public Relations

This unique degree blends marketing, advertising and public relations, so you'll graduate with a suite of skills to work in any creative industry.

You'll hone your marketing skills with strategic business management knowledge, and gain employability skills, including critical thinking, teamwork, communication and problem-solving. You may also get the opportunity to do a work placement in your area of interest, giving you advanced access to industry contacts, and a practical insight into future jobs.

You'll work with real-world industry contacts, using industry standard software to ensure you gain the skills you need to attract new customers, retain existing customers and enhance the relationship with the product, brand, or organisation. You'll also gain practical experience in both traditional and digital media, and create portfolios that showcase your learnings and talents.

Combined with the art, science and strategy of advertising, and the communications practice of public relations, you'll graduate ready for a diverse career.

This course has been accredited by ECU as an AQF Level 7 Bachelor Degree Award.

1. Apply broad and coherent knowledge to a range of business situations, incorporating international/global/cultural perspectives.
2. Access, analyse and critically evaluate relevant information to solve challenging business problems systematically.
3. Communicate business knowledge, concepts and advice persuasively and clearly in both written and oral formats, using relevant technology.
4. Collaborate effectively in team settings to produce measurable outcomes.
5. Generate creative ideas for business innovations that respond to opportunities and constant change.
6. Reflect on feedback and critique one's own performance in order to identify and plan opportunities for development.
7. Value professional behaviours and/or personal citizenship that reflect an appreciation of the interrelationship between business ethics and corporate social responsibility.

1. Apply broad and coherent knowledge to a range of business situations, incorporating international/global/cultural perspectives.
2. Access, analyse and critically evaluate relevant information to solve challenging business problems systematically.
3. Communicate business knowledge, concepts and advice persuasively and clearly in both written and oral formats, using relevant technology.
4. Collaborate effectively in team settings to produce measurable outcomes.
5. Generate creative ideas for business innovations that respond to opportunities and constant change.
6. Reflect on feedback and critique one's own performance in order to identify and plan opportunities for development.
7. Value professional behaviours and/or personal citizenship that reflect an appreciation of the interrelationship between business ethics and corporate social responsibility.

This combination of three disciplines in one course equips graduates with a competitive career advantage across a wide range of industries. Students can also focus on areas of interest through elective units. There are career opportunities in business-to-business, business-to-consumer, government-to-consumer and the not-for-profit sectors.

Marketing Manager, Digital Marketing Manager, Brand Manager, Product Manager, Business Development Manager, Market Researcher, Media Planner, Advertising and Promotions Manager, Copywriter, Desktop Publisher