Bachelor of Global Sport Business Management

This course provides specific, industry-focused theoretical knowledge and practical skills for a career in the dynamic and globalised sport industry, including the fast-paced and growth area of event management.

It will provide you with the essential knowledge, competencies and professional perspectives required by middle and senior levels of management in these industries.

The course commences with an introduction to the sport and event industries and focuses on the key aspects of sport delivery systems, event management, leadership and programming, business environments and markets, culture and professional identity development, sport and recreation facilities and services management, strategic and human resource management, marketing in global sport business, funding and finance, sport venue management, event operations management, legal aspects, marketing analytics and business research and planning.

This course has been accredited by ECU as an AQF Level 7 Bachelor Degree Award.

1. Apply broad and coherent knowledge to a range of sport business situations, incorporating international/global /cultural perspectives.
2. Access, analyse and critically evaluate relevant information to solve challenging global sport business problems systematically.
3. Communicate sport business knowledge, concepts and advice persuasively and clearly in both written and oral formats, using relevant technology.
4. Collaborate effectively in sport business team settings to produce measurable outcomes.
5. Generate creative ideas for sport business innovations that respond to opportunities and constant change.
6. Reflect on feedback and critique one's own performance in order to identify and plan opportunities for development.
7. Value professional behaviours and/or personal citizenship that reflect an appreciation of the interrelationship between business ethics and corporate social responsibility in sport business settings.

1. Apply broad and coherent knowledge to a range of sport business situations, incorporating international/global /cultural perspectives.
2. Access, analyse and critically evaluate relevant information to solve challenging global sport business problems systematically.
3. Communicate sport business knowledge, concepts and advice persuasively and clearly in both written and oral formats, using relevant technology.
4. Collaborate effectively in sport business team settings to produce measurable outcomes.
5. Generate creative ideas for sport business innovations that respond to opportunities and constant change.
6. Reflect on feedback and critique one's own performance in order to identify and plan opportunities for development.
7. Value professional behaviours and/or personal citizenship that reflect an appreciation of the interrelationship between business ethics and corporate social responsibility in sport business settings.

Career opportunities for graduates exist within a range of professional, commercial, not-for-profit and government sport, recreation and event organisations at local, state, national and international levels, as well as those that operate in a global context. Within these types of organisations, your role may involve managing aspects of clubs, associations and federations, events, facilities, sport and entertainment venues, player and athlete development, fan engagement, corporate partnerships and sponsorships, programs, activities and services, sales, communications, marketing, social media content creation and brand management, liaising with state, national and/or international agencies and/or the hiring, training and supervising of staff.

Sport Development Manager, Sport Marketing and Sponsorship Manager, Sport Corporate Relationships Manager, Sport Communications Manager, Sport Social Media Manager, Sport Membership Manager, Sport Club Manager, Player Manager, Fan Engagement Manager, Sport Venue Manager