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Graduate Diploma in Marketing and Sales

  • Graduate Diploma

Gain theory and practical experience in the art of generating sales in today's competitive marketplace.

Key details

Degree Type
Graduate Diploma
Duration
1 year full-time
Course Code
CH4003-STRU

About this course

We live in a world full of consumerism with products, services and concepts constantly for sale in the marketplace. This qualification gives you an advanced understanding in the art of successful selling in today's competitive market.

In our graduate diploma you will gain an understanding of the concepts that make up successful market development and sales including areas such as buyer behaviour and communication strategies, marketing planning and control, international marketing and strategic marketing.

You will also have the chance to put your knowledge to the test in an industry project.

Part-time up to 4 years.

Career pathways

By the end of this programme you will have developed the skills and knowledge in sales and marketing and can apply for jobs in sales and marketing management, retail management, marketing research, market analysis, advertising, public relations, global business and multinational corporations.